There... Are... Four... Lights!
Or "How We Named Our Company by Following Radiohead Down the Rabbit Hole"
Mark, Alicia, Takeshi and I—and seemingly everyone we know—spent way too much time trying to decide what company name to go with. In the end we chose the one amongst dozens that most closely reflects our values.
Upon recently googling some Radiohead lyrics, I rediscovered that “2+2=5” is a direct reference to George Orwell’s 1984. I say, “RE-discovered”, because, in high school, I learned (then forgot) that “2+2=5” is, essentially, Orwellian shorthand for the concept that common sense is our best defense against senseless authoritarianism. More googling led me to other references to the referent, including a Star Trek episode called Four Lights, which is a way better company name than 2+2=5, if you ask me.
To us, “Four Lights” essentially means, “common sense uber alles”. — Jay Shafer
Captain Picard stands up against the Cardassians while under extreme duress:
For your listening pleasure: Radiohead's 2+2=5